The ritual that has kick-started a million drunken nights on the tiles, but has also been slammed as fuelling an epidemic of binge drinking, is facing a tough government crackdown.
Ros Coward: The longer he goes on, the better. Dead, he'd be just one of those forgotten statistics of alcohol-related deaths. Alive, he's a very poignant example of what heavy drinking can do.
So now we're told drinking increases our risk of breast cancer. But the risk is tiny. There are more important issues around alcohol to worry about, says Sarah Boseley.